In 1904, Vincenzo and his two sons, Salvatore and Joseph, opened a bakery on 320 Stevens Street in Camden, NJ. By 1914, Amoroso's had outgrown its humble beginnings and made a bold move across the river to Philadelphia. Their new location at 6505 Haverford Avenue soon became a favorite of the neighborhood.

Despite the effects of the Great Depression, Amorosos Baking Company continued to grow by making home deliveries to the families in their West Philadelphia neighborhood. They would deliver twice a day; once in the morning for breakfast and lunch meals, and then again in the late afternoon for dinner.

By the early 1930's, Salvatore had taken over the family business and with the help of his four sons, Daniel, Vincent, Leonard, and Salvatore Jr., the business continued to grow. The boys would work in the bakery before school started in the morning, and then help again after school hours.

After World War II, America began to witness the effects of suburban sprawl; with this change came the beginnings of the supermarket era and the end of home deliveries. Amoroso's first sold its products to The Great Atlantic and Pacific Tea Company, also known as A&P, in the Overbrook Park section of West Philadelphia. Amoroso's Hearth Baked Bread and Rolls soon became a favorite throughout the Delaware Valley. With the success at A&P, other supermarket retailers began selling the Amoroso's brand in their stores.

The company expanded its route distribution system to include neighboring counties and the neighboring states of New Jersey and Delaware. Outgrowing its bakery once again, the family moved in 1960 to 845 South 55th Street in Philadelphia where it remains today, after 5 expansions.

In response to demands for its products outside the Delaware Valley, Amoroso's established its Frozen Foods Division in the 1970s. Today, through an established national distribution supply chain, the Company's frozen "Thaw and Serve" and "Par-Baked" programs are able to deliver bread and rolls anywhere in the United States - even internationally! Amoroso's complete line of frozen Hearth-Baked Italian Bread and Rolls are available in over 40 states and several countries including Bermuda, Canada, the Dominican Republic, Guam and Puerto Rico. The frozen "Thaw and Serve" and "Par-Baked" product lines are produced in a state-of-the-art facility in Vineland, NJ.

While many things have changed since 1904, two things remain the same: the Amoroso family still runs the bakery, and their insistence on unwavering quality makes the rolls that make Philly sandwiches World Famous!